I have recently finished reading “This Is Social Media” by Guy Clapperton and thought I would give my thoughts on this book. A lot of people claim to be a “Social Media Guru” and promise that they will be able to transform your business in the same way that in the 19th Century people claimed to be doctors and offered miraculous cures. In both cases there’s often a transfer of financial resources with very little, if any, benefit in return. Everybody claims to be a Social Media Expert nowadays, well I have some news for you, Guy Clapperton IS a Social Media Guru.
His book “This Is Social Media” is a useful read whether you are new to the web or you are a seasoned veteran of the net and all things social. Guy has an easy to read style that engages you from the first page. There is an excellent introduction that sets the scene for where we find ourselves today and explains that Social Media is not the new kid on the block but has in fact been around for over 20 years in various guises.
The book is then split into eight further chapters that cover a range of well structured topics that build on the previous chapters to broaden your knowledge and give you an idea on how you can utilise different networks to help you achieve your online goals. What Guy does not do is to make outlandish claims of how if you read this book and follow the tips in it you will be bringing in tens of thousands of pounds a day through a Blog that you update once a month. Instead he offers useful tips and hints on the best way to leverage a best return for your efforts via various forms of media.
Some of the topics covered in the book include:
- Details on the main players in Social Media such as Facebook, Twitter and Linked In
- Search Engine Optimisation
- Blogging
- Social Media on your mobile
- Incorporating Social Media into your business plan
“This is Social Media” is both enjoyable and informative. Guy Clapperton does not assume you are an expert and gives definitions of the key words and phrases that you will come across in Social Media.
Social Media is here to stay and if you want to get ahead of the pack I would suggest you get “This is Social Media” by Guy Clapperton.
You can hear this review by going to audioboo.fm.