A Web Developer Who Cares About Your Business

WHAT IS THE PURPOSE OF YOUR WEBSITE?

This may sound like an easy question but you would be surprised how many people struggle to answer that question.Without clearly defined objectives it becomes difficult to measure how successful a website is.

A website can have a number of purposes:

• Improve brand awareness, e.g. brochure website
• Provide information, e.g. technical support website
• Sell directly to your customers e.g. ecommerce website
• Lead generator e.g. a site that allows you access to proprietary information in return for the users contact details

Michael will work closely with your team to ascertain what your website requirements are and then devise a strategy to enable you to best achieve those requirements.

RESPONSIVE WEBSITES

In today’s world people are consuming content on a variety of devices from smartphones and tablets through to desktops and wide screen televisions. In order for your website to be successful you will need a website that displays your information in a way that is most appropriate for a users screen size and orientation. This is what we mean by responsive web design, your website content responds to the screen on which it is being displayed and outputs said content so that it is easy to read but still achieves the purpose of the website. All of Michael Walmsley’s websites are fully mobile responsive.

USER EXPERIENCE

Michael will give careful consideration to the user experience of your website. With your website requirements in mind we will plan your customer journey together from the moment they arrive on your website to the moment they complete the desired goal of the site. This might be completing a sale, signing up for a newsletter or simply calling your telephone.

The user experience is considered in the design of each page. Each page will have an objective and clear calls to actions will be used to encourage users to complete the page objective.

Search, Speed, Simplicity

Search Engine Optimisation

You will almost certainly want your website to rank well on search engines and you would be well advised to consider search engine optimisation at the outset of your project. With a good grounding in technical SEO Michael can help ensure that your website is sending out the right signals to Google and other search engines so that they can understand what type of content your website provides. Michael will work with you so that your site is optimised for agreed keywords and phrases. Careful research at the beginning of a project can lead to very beneficial gains when your website goes live.

Page Load Speed

Your site needs to be quick to load into your users browser. There is nothing worse for a user than sitting waiting for a page to load. Internet users have a short attention span and will try another site if yours does not load quickly enough. With this in mind Michael develops sites whose code is streamlined to enable faster loading times for your website.

You Control Your Content

The websites that Michael Walmsley builds are fully updatable by his clients. If you choose Michael Walmsley to build your website then you will have the ability to change the content whenever you like without having to wait for your web design company to fit your amendments into their work schedule. Michael will provide you with full training until you are comfortable with your new system and ongoing support is always available.

EXTENDED FUNCTIONALITY

Your website may need additional functionality in order to provide your users with the features that they require to complete your website goals. This may necessitate additional code being written. Michael is well versed in plugin development to enable you to have a website that works the way you want it to work. In recent months Michael has built plugins that handle job applications for a recruitment website, dynamic timetables as well as standard adaptations such as displaying latest posts in a bespoke manner.

CREATIVE AGENCIES

If you are a design agency and are looking for a freelancer to bolster your agencies skillsets then contact Michael to discuss how he can support you. He can either build a project for you or act as a consultant to oversee your own development team.