When you are producing text for your website you may well want to use synonyms within your text but may also be concerned that search engines, such as Google and Bing, will class this as a form of keyword stuffing and impose a penalty on your site for doing so or not realise that the words have a collective meeting and rank your site lower than if you had used just one word over and over again. In a recent video Matt Cutts has answered this question… well, sort of!