Keywords Really are Key

The first thing that a business needs to do is to decide which keywords you want to rank highly for. Michael Walmsley can help you to find the keywords that will have the best return on investment for you. Often site owners think that most users will search for a particular term on Google when in reality your users are searching for a related but different term. By identifying quality keywords you will have a better chance of success.

Search Engine Ranking Factors

Search engines rank websites based on a variety of factors. Your website will send signals to Google and other search engines that allow this ranking process to take place. Some simple changes to your text can produce an increase in rankings. Your site needs to be well coded. Many web designers focus too much on the visual elements of a site and ignore non visual elements that users do not see but that search engines do. These non-visual elements of a webpage can provide valuable signals to search engines such as Bing that can help them to improve where your website is positioned within their rankings.

Websites that rely almost entirely on visual elements to convey their message generally rank poorly. Search engines like Google need text to be able to gain an understanding of what your webpage is about. Text is a signal to search engines. Your text must contain your keywords but if you think that by repeating the same words and phrases over and over again will improve your rankings then you will be very disappointed. This technique is called keyword stuffing and will lead to your website being moved down the rankings rather than up them.

Onpage and Offpage Optimisation

The reality is that your website needs to provide quality content for both your users and for search engines. A well optimised site does not use gimmicks it provides real value to its users while at the same time providing valuable signals to search engines.

Activity within a website that helps your website to gain improved search engine rankings is called on-page optimisation. This is one part of the search engine optimisation process. The other is off-page optimisation. This is also referred to as link building.

Michael Walmsley is a freelance web developer who builds websites that have on page optimisation built in to them. The implementation of features such as the use of schema tags can have a huge impact on your search engine rankings.