I have been working with the Beaconsfield School of Dance for the best part of a year now. They had just had a static website built and were looking to raise the site’s profile on Google. Over the last 8 months I have been able to get them to the number one spot on Google for all their chosen key words and phrases. Obviously I am pleased with this and so is the client.

Today we have launched the next phase in the evolution of the Beaconsfield School of Dance website. The site has been converted from a static site, i.e. one that cannot be edited or updated by the client, to a dynamic website using a content management system. This means that the Beaconsfield School of Dance can now not only change the text and pictures on their site but also add new sections if they are needed giving the dance school a previously unheard of level of control over their website and its content. Each page is made up of a template that was created from the original website design.

The site has been built using the Concrete5 content management system (CMS). Concrete5 is a very powerful CMS, but to paraphrase “other CMS’s are available”. The reason that Concrete5 was chosen was for the ease with which sections can be added and edited. For those who are more technically challenged Concrete5 offers the ideal solution. If you can put together a simple Word document then you will get to grips with Concrete5 in a matter of minutes.

The site is now fully live and can be viewed at beaconsfieldschoolofdance.co.uk.

Work on the search engine optimisation of the site will continue from here on in and this will include advice on a content strategy for the site.

I wish all the teachers and students of the Beaconsfield School of Dance all the best for their online and offline future!